2020-01-31T09:04:00+00:0031st January 2020|

Most companies have a brand purpose, but how many are activating it well?

Purpose is the reason why a company or brand exists. Most companies have found and defined their purpose (and talk about it, a lot). A start. But identifying your purpose alone delivers little business value.

2020-01-30T17:41:20+00:0030th January 2020|

How Just Challenge creates Human Experiences to ride the Experience Economy wave

I first stumbled across the term ‘Experience Economy’ in an article in the Harvard Business Review from 1998 by B. Joseph Pine II and James H. Gilmore when starting Just Challenge (credit to Holly Millward on her recommendation). Game changer.

2020-01-30T17:43:47+00:0015th August 2019|

Why Challenges provide a platform to reconnect and improve mental health

I recently read one of the best books I’ve read in years – ‘Lost Connections: Uncovering the real causes of depression and the unexpected solutions’. It is both bold and inspiring and I would encourage everyone to read it.