Lucy Bennett-Baggs (Founder & CEO of Just Challenge) formally worked at HSBC for 7 years in Sponsorship, Marketing and Events. Lucy felt the world of sponsorship and events was changing – brands needed purpose and their people wanted real and meaningful experiences – both online and offline.
In 2017, Just Challenge was born. Lucy’s vision was to create platforms for clients to drive employee engagement, corporate social responsibility, human connections and develop leaders in a truly unique way.
Just Challenge now works with some of the world’s leading corporates in activating their purpose through digital, consultancy and events. We believe the world is changing – and that people want to take part in campaigns that they remember for the rest of their lives. Just Challenge provides brands with the opportunity to do this for their people – and subsequently deliver real business value with purpose. We believe the world is changing and that brands need to activate in unique and meaningful ways that activate purpose – people want to engage in campaigns they will remember for the rest of their lives. Just Challenge implements corporate engagement solutions for brands to deliver business value with purpose that drives profit.