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SAFETY
& COMPLIANCE

CUSTOMER CARE

PARTICIPANT SAFETY IS OUR TOP PRIORITY

We hire the best people and work with the best in-country partners to deliver bespoke, spectacular and most importantly safe challenges all over the world.

The Just Challenge Operations team is made up of experienced outdoor professionals, trained to assess risk and implement tools and safety measures onsite to ensure individual and group safety.

Just Challenge Operations is run out of New Zealand, one of the top adventure tourism hubs globally, and a world-leader in safety management. Our challenge specific Safety & Risk Management System was developed by a Registered Safety Auditor and meets/exceeds ISO 21101 – The International Standard for Adventure Tourism Safety Systems.

A robust auditing system is employed to monitor and ensure safety & compliance of our in-country partners. Additionally, our Challenge Directors recce every expedition, providing our safety teams with a live feed to further assess and manage risk.

Just Challenge Operations is a member of the Adventure Travel Trade Association (ATTA) and Full Member of NZOIA.

Katherine Parker

GENERAL MANAGER, OPERATIONS

Katherine Parker

Being raised in New Zealand, Katherine’s love of the outdoors was inevitable. After beginning her career in advertising (and hating it!) she very quickly transitioned into the sports industry to combine her passion with her career. Katherine is responsible for Just Challenge’s operations and safety & risk management globally. She has travelled extensively and led a number of epic challenges all over the world. Katherine is experienced in operating ground teams and developing exceptional product in mind-blowing locations with health, safety and risk management at the forefront.
SONG THAT WAKES YOU UP IN THE CAMPSITE
BILL WITHERS  LOVELY DAY

KATHERINE PARKER

Katherine Parker

Mark Smith

HEAD OF RISK & SAFETY

Mark Smith

Mark’s taste for adventure and travel began when he travelled overland from the UK to New Zealand at the age of 7.  After many more years of travel, and challenging himself and others through outdoor experiences, Mark is now regarded as one of NZ’s leading outdoor safety experts.  He has led the development of adventure-based safety systems in New Zealand and also works with a number of adventure operators all around the world.   As Just Challenge’s Head of Safety Mark’s focus is on making sure that every effort is made to provide clients with the safest and most truly memorable experience.  When he’s not at work, you will find him with his family – out camping, sailing, in the surf, or up on the snow.
SONG THAT WAKES YOU UP IN THE CAMPSITE
KATRINA & THE WAVES  WALKING ON SUNSHINE

MARK SMITH

Mark Smith

Craig Baker

CHALLENGE DIRECTOR

Craig Baker

Hailing from New Zealand’s Southern Alps, Craig grew up climbing mountains and finding new ways to come down them. He is an active member of Fire and Emergency NZ and the Wakatipu Land Search and Rescue team with extensive experience in wilderness safety and emergency response. After throwing in the towel on an advertising career to pursue his love of the outdoors, Craig finds himself more often on top of mountain in a foreign land than at home with his slightly mental springer spaniel Mitsi. When he’s not chewing someone’s ear off in on a Just Challenge expedition (while also ensuring everyone’s safety), you’ll find him trudging through the snow in the Southern Alps or trying desperately not to crash his paraglider. Suffering from an affliction that can only be described as a severe kit addiction, don’t get Craig started on the topic of outdoor gear.
SONG THAT WAKES YOU UP IN THE CAMPSITE
BRONZE RADIO RETURN LIGHT ME UP

CRAIG BAKER

Craig Baker

OUR CLIENTS, PARTNERS AND MEDIA